Editorial & Evidence Policy

How We Turn Research Into Published Information

Korea Dermatology publishes research-based information about dermatology treatments, technologies, clinics, prices, and patient experiences in South Korea. Our editorial process exists to keep evidence, provider claims, market information, patient experience, and our own editorial interpretation from getting blurred together. Something being online doesn’t make it reliable, and we try to write like we believe that.

Our basic principle: useful information comes from being clear about what’s known, what’s claimed, what’s been experienced, and what’s still uncertain.


Our Editorial Process

Published content moves through a few consistent stages. We start by gathering information from identifiable sources: scientific literature, professional sources, public information, Korean-language sources, clinic materials, patient reports, and anything else relevant. We then assess it for relevance, reliability, and how current it is, and classify it as evidence, a provider claim, market information, patient experience, or our own analysis.

From there, we add context by explaining the differences, limitations, terminology, and conditions that matter, and we review the draft for unsupported claims, misleading comparisons, unclear attribution, or language that edges into medical advice. Only after that review does something get published, and time-sensitive material gets revisited whenever something meaningful changes.


Evidence Has Different Forms

We don’t use the word “evidence” loosely. Depending on the subject, information tends to fall into a few different buckets, and it’s worth walking through each one.

Scientific or professional evidence is information backed by relevant literature, clinical research, professional guidance, or other authoritative sources, although the strength and relevance of that evidence varies a lot. A study on a treatment category doesn’t automatically prove every device, protocol, or combination associated with it actually works.

Provider claims come from clinics, doctors, device manufacturers, treatment providers, or other commercial and professional sources. They’re useful for understanding what a clinic offers or how it presents a treatment, but a provider’s own claim isn’t independent evidence just because it’s stated confidently. We try to flag provider claims clearly whenever that distinction matters for interpretation.

Publicly confirmed information is anything checkable against an identifiable public or official source, such as clinic location, publicly listed services, doctor affiliation, treatment menus, listed prices, or stated policies. Being publicly available doesn’t establish medical quality, though; it just means it’s verifiable.

Market information describes what’s actually observable in the Korean dermatology market: frequently offered treatments, terminology, pricing patterns, promotions, packages, search behavior, and commonly discussed procedures. Market prevalence and clinical effectiveness are two different things. A treatment can be heavily marketed without being proven superior to the alternatives.

Patient experience covers real-world reports about consultations, communication, wait times, the treatment itself, recovery, follow-up, pricing, satisfaction, and concerns. We present these as experiences, not medical evidence, and we don’t assume one person’s account reflects what’s typical for everyone.

Editorial analysis is our own interpretation, built from comparing treatments, spotting patterns, organizing pricing data, explaining terminology, and connecting information across sources. We try to make clear when something is our read on the evidence rather than an independent medical fact.


Claim Attribution

When a statement comes from a specific source, we try to keep that source identifiable. A provider claim reads as “according to the clinic,” a patient account as “a patient reported,” a market observation as “several Korean-language sources we reviewed,” a research finding as “published research has reported,” and our own read as “based on the sources reviewed, we found.” Attribution tells readers not just what’s being said, but who’s actually saying it.


We Don’t Upgrade Claims

Information shouldn’t get more certain just by passing through the editorial process. If a clinic says a treatment “can improve skin texture,” our article shouldn’t turn that into “this treatment improves skin texture” unless something independent actually supports the stronger version. Likewise, “several patients reported positive experiences” shouldn’t quietly become “the treatment has proven results.” Whatever the original claim actually was, that’s what we preserve.


Treatment and Technology Claims

This kind of content needs particular care, since commercial descriptions often carry strong promotional language. We try to keep separate what a treatment actually is, what it’s marketed for, what providers claim about it, what research actually supports, what patients report, and what’s still genuinely unclear. None of the following counts as proof on its own: popularity, availability, price, marketing language, or patient satisfaction. Satisfaction speaks to experience, not clinical effectiveness.


Comparison Policy

Comparisons exist to clarify differences, not to produce rankings nobody can back up. Where it’s useful, we compare treatment purpose, technology, application, evidence, availability, pricing, patient experience, and limitations. We avoid unsupported claims such as “best,” “safest,” “most effective,” “number one,” “guaranteed,” “permanent,” or “zero risk” unless a specific claim can actually be supported and properly qualified. And even where evidence does favor one treatment for a particular purpose, that doesn’t mean it’s the right call for every individual reading the page.


Clinic Directory & Listing Policy

When we list clinics for a district or treatment category, we do not rank, rate, or recommend one clinic over another. Every clinic in a given list is shown in the same non-ranked format, with the same fields drawn from the same public source. Where we reference a clinic’s visibility on a third-party platform such as Naver Place, we’re describing what that platform showed at a specific point in time, not reproducing it as our own judgment or endorsement.

Each list records what Naver Place showed on the date stated at the top of the page: the clinic’s name, its display position, its neighbourhood, the tags the clinic published, the number of board-certified specialists shown on its profile, visitor and blog review counts, and map links. Our lists do not yet record each clinic’s official website, prices or interpretation services, and the check date applies to the whole list rather than to each entry. This kind of information changes and can be out of date by the time you read it.

We avoid comparative or superlative language about clinics, such as “best,” “top,” “number one,” or “most trusted,” because we have no independent basis for that judgment and because presenting one clinic as superior to another is a comparison we deliberately choose not to make. We do not accept payment from clinics to list them, to change their position in a list, to influence how they are described, or for referring patients, and we do not arrange appointments. Our Commercial Disclosure page says the same.

Readers should independently confirm any clinic detail, including hours, doctors on staff, interpretation services, pricing, and availability, directly with the clinic before making a decision.


Review Policy

We sometimes use patient reviews to spot patterns in consultation quality, communication, wait times, staff interaction, the treatment experience, recovery, follow-up, and price experience. But a handful of reviews doesn’t let us make sweeping claims about a clinic, doctor, or treatment, and we don’t treat online communities as representative of every Korean patient. When we describe a recurring pattern, we phrase it carefully, for example “several Korean-language sources we reviewed frequently discussed…” rather than “Korean patients believe…”


Price Policy

Price information gets treated as time-sensitive data. For every price we publish, we show its source and the date we observed it, and we try to keep the price type, conditions, included services, and verification status. If we cannot establish the source and date, we leave the price out. A published price isn’t necessarily a final quote, a promotional price isn’t necessarily the standard rate, and a patient-reported price isn’t necessarily representative, so any comparison needs to hold onto the conditions under which each price was observed.


AI-Assisted Content

Korea Dermatology may use AI to help with research, organization, drafting, translation, summarization, or other editorial tasks. AI is a tool inside the editorial process and doesn’t get to decide what’s true. It can help us research and write, but the accuracy check still has to happen against real sources, and an AI-generated statement isn’t treated as verified just because a system produced it.

AI is never used to manufacture patient experiences, reviews, medical credentials, treatment outcomes, prices, scientific evidence, provider claims, citations, or first-hand experiences that don’t actually exist.


Originality and Content Production

Our editorial system is built to produce useful information, not to maximize page count. We avoid churning out large numbers of near-identical pages that don’t add much beyond what’s already there. A new page needs a clear purpose and real added value: original research, useful comparisons, clear explanations, source-aware information, treatment-specific and Korean-market context, or a meaningful update to something already published. Useful first, discoverable second.


Corrections and Updates

When we identify a material error, we correct it. An inaccurate statement doesn’t get to stay up just because it’s already published. That can mean updating facts, revising outdated prices, fixing clinic information, clarifying terminology, adding missing attribution, or correcting a claim that wasn’t actually supported. For time-sensitive material, we try to keep historical and current information distinguishable where that distinction actually matters.


Editorial Independence

Commercial considerations don’t get to determine factual conclusions. Korea Dermatology does not accept payment from clinics for listings, rankings, or patient referrals, and it does not arrange appointments or act as an agent for any clinic. Any advertising that appears on the site is kept separate from editorial content and does not change how we assess information, and no commercial arrangement establishes medical quality, treatment effectiveness, physician expertise, patient safety, or positive outcomes. Details are on our Commercial Disclosure page.


Medical Boundary

Korea Dermatology provides research and information, not individualized medical advice. Our editorial process is built to avoid turning general information into a recommendation for someone’s specific medical situation. The goal is to help readers see what’s known, what’s claimed, what’s been experienced, and what’s still uncertain, not to tell any one person what treatment to get.


Our Editorial Standard

Before anything gets published, we check it against a consistent set of questions. Where did this information come from, and who’s actually making the claim? What supports it, and how should it be classified: evidence, provider information, market information, patient experience, or analysis? Could it have changed since we observed it, and is any important context missing? Are we stating more certainty than the underlying information allows? Could the wording read as individualized medical advice, and could a commercial consideration be shaping how it’s presented? And does this actually add something beyond what already exists?


What This Policy Is For

The point of this policy isn’t to make every sentence sound cautious or hedge everything into mush. It’s to make the origin and strength of information clearer than it would otherwise be: evidence kept separate from claims, experience from outcomes, popularity from effectiveness, price from value, and availability from recommendation, so that analysis never quietly passes itself off as fact.

Our editorial responsibility isn’t to make information sound more certain than it is. It’s to make its basis, context, and limitations easier to understand.